Course Description
This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, involvements, and events.
Course Code: BMI3C
Course Type: College Preparation
Format: Online School Course
Prerequisite: None
Co-requisite: None
Grade 11 Marketing (BMI3C) introduces the fundamental concepts of product marketing, which includes the marketing of goods, involvements, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. In BMI3C online, students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.